Agency Asbury & Asbury recently posted a blog where they reworked The New York Times advertising campaign created by Droga5. Their explanation for suggesting a different direction was: this is a public interest project (supporting a free press against Trump), so there’s more at stake than with most projects. They made it clear they respect Droga5.
I agree with Asbury & Asbury about their suggested strategy in general and have further tweaked the campaign they wrote. Click the below link to read the article before reading my version.
If you’ve read the article in the above link, here’s my edited version of the good work done by them: